How this $5B company is getting love from 5M users 🤩
Fun Fact: They have always been 100% remote!
Every time I tap my card, I think of making a note of it in a google sheet to then analyze my expenses at the end of the month.
But I miss doing it 90% of the time.
How about if there was a tool, which reads my emails/text and identifies my debit transactions, and logs it in a google sheet with a date and detail to it on when and for what respectively?
It would be amazing to imagine these kinds of problems in our day-to-day work lives…
Be it in a sales job managing leads and customers…
Or marketing jobs managing prospects…
Or any other work where we would want to do B when A happens…
And that’s exactly what Zapier does!
When you get a new email from a lead, then text the Sales team.
When you get a Slack message from your boss, then make a note about it in your Evernote.
And maybe a million other use cases 🤯
Zapier is the world’s leading workflow automation company connecting 4500+ web apps.
Zapier’s startup story is is nothing but incredible:
How they started over a weekend…
How product communities gave them insights into what to build…
How they incentivized employees to leave the valley with their de-location package…
And finally, how the world’s most popular startup accelerator YCombinator rejected them and how they got in on their second attempt…
All said, how does Zapier stand to be a favorite tool/app in the hearts of millions of customers?
You read it right,
Zapier has more than 5 million customers.
One of the strongest reasons for the love they are winning is its community!
Starting around 2 to 3 years ago, using Insided as a platform, the Zapier community quickly grew to,
20,000 members actively participating on 12,000 different topics with 50,000 different conversation threads.
They have their community separated into 4 high-level sections.
These 4 sections fit well into the 4 key business functions - Customer Support, Customer Success & Marketing, Product Management and Engineering!
So let’s take a look at the most popular features of their community:
Tags make it extremely easy to search and filter for the right topics and answers.
Badges (super cool feature 🤩) gamify the whole experience for users. Users achieve badges for their contribution to the community.
Screenshots and Screencasts
At times it’s hard to explain something long and complex using a screenshot or multiple screenshots.
Considering the questions could be technical and have more to do with a lot of clicks and screens while using Zapier, users can publish screencasts in the community.
While it’s just 2 years old since they started this community, they have increasingly focused on this.
They recently did a huge event called as ZapConnect inviting all of their community members,
Zapier is using the community also as a launchpad for freelancers to build their knowledge on the platform and connect companies with Zapier automation experts.